Hazel
A Berlin based startup growing functional mushrooms with vertical farming and manufacturing adoptogen supplements
entering the online market.
Role
UX/UI Designer
Date
2024
Industry
E-Commerce
Website
Coming soon
Hi-Fi Prototype
Complete user flow from landing page over product page to checkout. Important purchase decision driver for the users are exact declaration of ingredients and actual size of capsules, based on interviews, surveys and additional desktop research.
Hi-Fi Prototype
Complete user flow from landing page over product page to checkout. Important purchase decision driver for the users are exact declaration of ingredients and actual size of capsules, based on interviews, surveys and additional desktop research.
Research | Interviews & Surveys
The majoity of participants seemed to not care much about brand reputation in the first place. It is more important what ingredients are used and how effective they actually are.
Heuristic Evaluation
This Framework really helped me to pinpoint every area on the prior design which was given to me from the client. During this I ran several 5 second tests to get impressions on the design. The results where that this would not look like an onlineshop, overall a too artsy look and feel and too spaced out design.
Heuristic Evaluation
This Framework really helped me to pinpoint every area on the prior design which was given to me from the client. During this I ran several 5 second tests to get impressions on the design. The results where that this would not look like an onlineshop, overall a too artsy look and feel and too spaced out design.
Provisional Persona
Created based on research insights and findings, this persona aims to represent a nutrition aware and knowledgeable customer segment. This artifact helped me to remind that the user needs a concise description of supplements.
Visual Competitor Analysis
Brands in this segment tend to communicate health, well-being and natural vibes with earth toned colours. A kind of closeness to the nature due to natural ingredients plays a important role in the visual language.
Visual Competitor Analysis
Brands in this segment tend to communicate health, well-being and natural vibes with earth toned colours. A kind of closeness to the nature due to natural ingredients plays a important role in the visual language.
Moodboard
To set the visual direction and give the client a better understanding how the redesign would be treated, I created this moodboard. At this process stage a shared all my findings and insights from my research and analysis and we agreed together on the new look and feel of the e-commerce website.
Moodboard
To set the visual direction and give the client a better understanding how the redesign would be treated, I created this moodboard. At this process stage a shared all my findings and insights from my research and analysis and we agreed together on the new look and feel of the e-commerce website.